Wide Open — Prepared for Mary Jane Dunphe · One night, London · Interactive budget, all levers yours

Wide Open News­papers × Mary Jane Dunphe

Two editions for one night — EartH, London, 4 September 2026 · never reprinted · never discounted
01 — The idea, simply

A limited edition, numbered

A newspaper made for one night — the room, the date, the set, the writing. Every spread opens into a wall poster with real text on the back. Yours is a voice that has always arrived with a scene attached — Olympia, Vexx, CC Dust, CCFX, then Stage of Love — and newsprint is the format built to carry that: lyrics at poster scale, the history in the writing on the back. Run capped and numbered; when it sells out it is gone forever.

Straight, because the numbers below are small and we would rather you saw why. 4 September is a Night School label night at EartH — you are one of several names on the bill, not the headline. So we do not print for the whole room. Our rule of thumb on a shared bill is 10% of the capacity — 68 copies at EartH. Every figure on this page runs off that one number, and it is the first thing you should change if we have it wrong.

02 — The two financial structures

Who pays, who earns what

Structure 1 — We finance it

~$2,200 to Mary Jane Dunphe

Wide Open pays for everything — design, print, shipping. Costs recoup off the top, then the net splits 60/40 in the artist's favor. You write no checks and carry zero risk. ~$900 limited edition + ~$1,300 open edition. On one night at this size this is the structure we would honestly recommend — the downside is entirely ours.

Structure 2 — You finance it

~$2,650 to Mary Jane Dunphe

You cover production at cost~$1,650 upfront across both editions (print ~$650 + our design & production fee, $500 flat per edition) — and keep everything else. Baseline is a 68-copy limited at $30 plus a 150-copy open edition at $20. It edges out Structure 1 at these settings, but it is you carrying the risk on a night you are not headlining — worth saying out loud.

03 — Product A · Limited edition

Limited edition, numbered — for the night

Every number is a lever — drag them and the night recalculates. EartH Theatre holds 680. On a shared bill we print 10% of the room — 68 copies. That is our standing rule of thumb, not a guess about you. Tell us it is wrong and the whole page moves.

Print cost is dynamic — computed from our printer's volume curve and held between $2.00 and $3.00 per copy at any run size — short runs like these would cost more on the open rate card; we hold the ceiling: currently . No edition prints below 50 copies. Split fixed at 60/40 in the artist's favor (Structure 1). Design & production (Structure 2 only): $500 flat — our standing rate for a single night.
Copies printed
Gross retail
Net pool
Net to Mary Jane Dunphe
Net to Wide Open

The night, at your settings

EartH runs two rooms — the 680-cap Theatre and the 1,200-cap Hall. We have modelled the Theatre; if Night School has taken the Hall, every number here goes up.

Methodology per our standard model: hall fee on venue sales · 5% shrinkage & CC on venue gross · print costed on volume tiers · excludes sales tax.

04 — Product B · Open edition

Open edition — the one everybody can take home

The second paper: not numbered, not capped to the room, lower ticket, bigger run. Everyone who wants one gets one. Still never reprinted.

One run, one volume tier — print held between $2.00 and $3.00 per copy: currently . The run is set by you, not by the room. Design & production (Structure 2 only): .
Copies printed
Gross retail
Net pool
Net to Mary Jane Dunphe
Net to Wide Open

The open edition is the volume play: it prices lower and reaches everyone in the room. The limited is the scarcity play. Most runs carry both — the limited sells out early at the table, the open is what is left to sell once it is gone.

05 — How it runs

Production & next steps

EditorialLyrics set at poster scale, photography from the night and the archive, and real writing — Olympia to Vexx to CC Dust to CCFX to Stage of Love, and what it takes to keep a voice that size in rooms this size. Imagery under one-time license, commissioned, or straight from your creative team. Approval at concept, layout, and final — every page.
Logistics2–3 weeks concept-to-print, both editions together. Production and shipping are one week; design is the only real variable. Printed in Europe, so a London date carries no customs. Sold off the merch table on the night — no staffing burden.
Next1 · Tell us the real room and your real share of it. 2 · Pick one edition or both, and a structure. 3 · Archive access + concept session. 4 · Lock it — 4 September is far enough out that design is unhurried.